Brand trust drives consumer loyalty. After all, people put their trust in brands and want to be associated with brands that do good as well as the right thing.
According to the 2019 Edelman Trust Barometer Special Report, 67 percent of respondents agreed that unless they trust a company behind a product, a good reputation only goes so far and they will soon stop buying a product. That means that, now more than ever, consumers are taking into consideration the brands that they are choosing.
At the same time, reputation management programs have been on the rise, with brands working to maintain their public-facing positive image. The status of a brand is representative of the hard work required to maintain a good reputation and the status of a brand people can trust.
One of the biggest differentiators between brands of the past versus those of the present? The power of social media. Social media has made reputation management more of a full-time focus for brands, as the same platforms that have people showing their love for brands can be the same platform that destroys them.
There is no more being able to sweep events, for many brands incidents such as car crashes and vehicular incidents, under the rug. Whether it be a consumer review or even a video posted on social media, it’s important that you have the best representation of positive employee behavior behind the wheel.
The shelf life does not expire anymore with items on the internet. Social media allows for any topic to be brought up and focused on, whether it be a simple mistake, something a brand or spokesperson said in passing or a vehicular incident.
Consider the number of eyes looking at moves your brand makes. With over 4.33 billion active internet users worldwide and 81 percent of U.S. adults going online on a daily basis, now more than ever it is pertinent to remain proactive in your brand, reputation and risk management efforts.
How can you manage you brand reputation, image and risk? In addition to proactivity, you can implement strategies to help companies prevent detrimental incidents. One of the most effective ways in ensuring you have the right people representing your company and protecting your brand and image is to feel secure in the drivers you have on the road with continuous driver monitoring.
Hear from Allison Guidette, CEO, SambaSafety, in our video below as she explains the importance of utilizing preventative measures such as continuous driver monitoring and the surprising c-suite roles we work with more often.