More often than not, people put their trust in brands and be associated with brands that do good as well as the right thing.
According to the 2019 Edelman Trust Barometer Special Report, 67 percent of respondents agreed that unless they trust a company behind a product, a good reputation only goes so far and they will soon stop buying a product. That means that, especially now more than ever, consumers are taking into consideration the brands they are choosing and remaining loyal to.
At the same time, reputation management programs have been on the rise, with brands working to maintain their public-facing positive image. Consider this – the status of a brand is representative of the hard work required to maintain a good reputation and the status of a brand people can trust.
One of the biggest differentiators between brands of the past versus those of the present?
The power of social media.
Social media has made reputation management more of a full-time focus for brands, as the same platforms that have people showing their brand loyalty and love can subsequently be the same platforms that destroy them.
In the age of social media, there are no secrets. There is no more being able to sweep events under the rug, for many brands this including incidents such as car crashes and vehicular incidents. Whether it be a consumer review or even a video posted on social media, it’s important that you have the best representation of positive employee behavior behind the wheel.
The shelf life also doesn’t expire anymore with items on the internet. Social media allows for any topic to be brought up and focused on, whether it be a simple mistake, something a brand or spokesperson said in passing or a vehicular incident.
Consider the number of eyes looking at moves your brand makes.
With more than 4.33 billion active internet users worldwide and 81 percent of U.S. adults going online on a daily basis, now more than ever it’s pertinent to remain proactive in your brand, reputation and risk management efforts.
How can you manage you brand reputation, image and risk?
In addition to proactivity, you can implement strategies to help your company prevent detrimental incidents. One of the most effective ways in ensuring you have the right people representing your company and protecting your brand is to know you’re secure in the ability of the drivers you have on the road, all thanks to driver monitoring.
Hear from Allison Guidette, CEO, SambaSafety, in our video below as she explains the importance of utilizing preventative measures such as continuous driver monitoring and the surprising c-suite roles we work with more often.