There has been a significant increase in roadway risk over the past few years, with traffic deaths hitting a 20-year high at the beginning of 2022. And with 29-straight quarters of commercial auto premium increases and crashes costing employers $39 billion each year, companies can’t afford to put fleet safety on the back burner.
Our advice? Proactively manage your driver risk.
Companies must prioritize safety and ensure their drivers go beyond simply abiding by current laws and regulations (which are really just the bare minimum). This works to better protect the well-being of your team, company reputation and your bottom line.
In our webinar, 6 Steps to Implement a Comprehensive Driver Safety Program, we dive into the countless benefits of establishing and enforcing a strong driver safety program.
But with so many important things to think about when it comes to fleet safety, where do you start?
Address Fleet Safety with a Strong Driver Safety Program
It starts by prioritizing your company’s safety culture. This requires balancing proactiveness and consistency with maintaining reasonable and realistic expectations for your drivers. And by strongly enforcing a well-thought-out driver safety program, you can ensure your drivers are prioritizing safety as well.
Your proactive fleet safety program should include these six steps:
1. Create a Driver Safety Policy
In our webinar, we discuss the eight critical components of a driver safety policy, including a policy statement, key definitions, qualification and hiring procedures, driver records and much more.
2. Monitor Driver Violations
Only relying on driver self-reporting and manually pulling MVRs to maintain risk visibility must be a thing of the past if you want to stay proactive. Our experts discuss the safest options and alternatives to properly monitoring your drivers.
3. Implement Ongoing Driver Training
All drivers benefit from frequent driver training, as even the most seasoned of drivers need refreshers. We discuss why only training after an incident has already occurred can be a recipe for disaster.
4. Establish Intervention Strategies
Companies must intervene immediately after an incident to avoid future crashes and expensive claims, as well as to get drivers safely back on the road as soon as possible. This requires solid intervention and coaching strategies.
5. Recognize Your Top Talent
Retaining quality drivers is critical, especially during a historic driver shortage. We discuss the importance of creating an incentive program, as well as incentive examples that will help motivate your drivers to prioritize safety and reward your top talent for good driving behavior and tenure.
6. Consult the Experts
We discuss how beneficial it can be for industry and legal experts to examine your driver safety program, as well as the importance of conducting frequent compliance audits and risk assessments – leveraging software to automate time-consuming processes and turn data into action.
This recap only scratches the surface of all the great insight and resources shared in our webinar. You can discover more strategies and tools for establishing a comprehensive driver safety program by watching the entire webinar below.