Our Mission

Transform data into action to protect businesses and communities from driver and mobility risk.

Saves Lives

See how we do it.

man driving a truck



SambaSafety opens


Driver monitoring launched


American Driving Records acquired


Softech International acquired


Vigillo acquired


Surpasses two million monitored drivers


Surpasses three million monitored drivers

Meet the Leadership

Allison Guidette

Chief Executive Officer

As Chief Executive Officer, Allison Guidette sets the strategic direction and drives customer-centric innovation and growth at SambaSafety®. She brings over 20 years of general management experience in software and information services businesses. Guidette is a sought-after expert and frequent speaker on industry trends, data analytics, and change management.

Patrick Kemble

Chief Technology Officer

As Chief Technology Officer, Patrick Kemble is responsible for aligning SambaSafety® technologies with business practices to drive revenue growth, savings, competitive advantage, and operational efficiency improvements. He brings more than 20 years of experience in envisioning business and IT solutions that deliver positive bottom-line impact.

John Diana

General Counsel and Chief Compliance Officer

As General Counsel and Chief Compliance Officer, John Diana directs SambaSafety® legal affairs, supports a culture of compliance, leads the government relations function and oversees and manages regulatory compliance issues for the organization. He brings more than 16 years of providing legal services to high technology companies.

Tom Patterson

Chief Financial Officer

As Chief Financial Officer, Tom Patterson serves as a financial business partner to the CEO and the functional leaders of SambaSafety. Tom is responsible for driving the financial operations, overseeing enterprise risk, and supporting strategic development and mergers & acquisitions. Tom has more than 20 years of experience in managing financial, operational and functional transformation including; accounting & finance, customer success, sales & marketing, general operations, and corporate development, within both public and private technology companies.

Eric Waldinger

Chief Marketing Officer

As Chief Marketing Officer, Eric Waldinger sets the direction and strategic vision of the Marketing Team. He brings over 20 years of marketing, experience in various industries. Eric goal is to provide the best tools and insights for our customers to enable a true driving safety culture.

Rich Lacey

Executive Vice President, Product Management

As Executive Vice President of Product, Rich Lacey directs and oversees the product strategy, development and implementation of new solutions for SambaSafety® growing portfolio of industry-leading driver risk management. Lacey brings more than 20 years of experience in product and architecture development and product management for leading technology companies.

Steve Bryan

Executive Vice President, Transportation

As Founder and President of Vigillo, a SambaSafety® company, Steve Bryan and the Vigillo team brings over 200 years of experience in the areas of statistics, software development, risk management and compliance. Steve is a veteran technology leader who founded Vigillo in 2007 and currently employs a team of data scientists and software engineers specializing in Big Data within the commercial transportation and logistics industry.

Bill Bakken

Senior Vice President, Operations

As Senior Vice President, Customer Success & Operations, Bill Bakken leads the customer-focused operations teams. During his tenure, he established the Customer Success and Professional Services teams and lead the evolution of the Customer Care and IT Operations teams. Bakken brings more than 20 years of leadership experience with ASP/Hosting/SaaS companies and brings a successful track record of building strong long-term customer relationships while delivering world-class services to customers.

Kevin Lawlor

Vice President, Human Resources

As Vice President, Human Resources, Kevin Lawlor leads the HR team to help accelerate SambaSafety® transformation and growth through driving alignment, attracting and developing the best talent and building a culture of engagement, agility, and innovation. Lawlor has over 20 years of experience in the Human Resources field supporting various sized firms from start-ups to well-established market leaders. He was awarded the Professional in Human Resources designation from the Society of Human Resources Management and has spoken as an expert on numerous industry panels on building employee engagement.

Mark Burge

Senior Vice President of Sales

As Senior Vice President of Sales, Mark Burge sets the vision and direction for the sales organization.   With his unique style of inspirational leadership, Mark has led high performance teams that consistently deliver double digit growth year over year.    This is achieved by focusing the team on solving problems, not just selling solutions to our customers.   He brings two decades of sales and operations experience in high growth, software driven companies.

We Save Lives. What Do You Do?

Does this mission speak to you? Visit our career page to learn how you could fit at SambaSafety.