Transform data into action, protecting businesses and communities from driver and mobility risk.
See how we do it.
Driver monitoring launches
American Driving Records acquired
Softech International acquired
Surpasses two million monitored drivers
Surpasses three million monitored drivers
As Chief Executive Officer, Allison Guidette sets the strategic direction and drives customer-centric innovative growth at SambaSafety. Bringing over 20 years of software and information services leadership, Guidette is a sought-after expert and frequent speaker on industry trends, data analytics and change management.
As Chief Technology Officer, Patrick Kemble is responsible for aligning SambaSafety’s technological vision with business practices to encourage revenue growth, savings, competitive advantage and operational efficiency improvements. He brings more than 20 years of experience in ideating business and IT solutions focused on delivering bottom-line impact.
As General Counsel and Chief Compliance Officer, John Diana directs SambaSafety’s legal affairs and leads the government relations function. Diana brings more than 16 years of high-tech legal services, focused on encouraging a culture of compliance while managing regulatory organization-wide compliance issues.
As Chief Financial Officer, Tom Patterson serves as the financial liaison to all members of the SambaSafety executive leadership team. Patterson is responsible for driving financial operations, overseeing enterprise risk and supports strategic development as well as mergers and acquisitions. Tom brings over 20 years of experience to SambaSafety for both public and private technology companies.
As Chief Marketing Officer, Eric Waldinger sets the direction and strategic vision of the marketing team. Bringing over 20 years of marketing experience from a variety of industry, Waldinger strives to provide the best tools and insight for SambaSafety customers while encouraging a true safety culture.
As Chief Operations Officer, Bill Bakken leads the customer-focused operations team. During his tenure, he established the Customer Success and Professional Services teams, leading the evolution of Customer Care and IT Operations. Bakken brings more than 20 years of technology-focused leadership experience and a successful track record of creating long-term customer relationships while delivering world-class customer service.
As Chief Product Officer, Rich Lacey directs and oversees SambaSafety’s product strategy, development and implementation of new solutions. Lacey brings over 20 years of experience in product and architecture development as well as product management for industry-leading technology companies.
As Vice President, Human Resources, Kevin Lawlor leads the Human Resources team to accelerate SambaSafety’s cultural transformation and growth. Lawlor has over 20 years of experience in the Human Resources field supporting a variety of companies, including start-ups and well-established market leaders. Awarded the Professional in Human Resources designation from the Society of Human Resources Management, Lawlor has spoken as an expert on numerous industry panels surrounding employee engagement.
As Senior Vice President, Sales, Mark Burge sets the vision and direction for the sales organization as a whole. With his unique approach, inspirational leadership and over 17 years of experience, Burge has led high-performing teams that have delivered double-digit growth year-over-year. He looks toward nurturing his passion for coaching and developing sales-based talent, focusing the sales organization on critical thinking instead of only customer-focused solutions selling.