Since 1998, SambaSafety® has been the pioneer and leading provider of driver risk management software in North America. Our mission is to guide our customers including employers, fleet managers and insurance providers to make the right decision at the right time. By collecting, correlating and analyzing motor vehicle records (MVRs) and other data sources, we identify driver risk and enable our customers to modify their drivers’ behavior, reduce crashes, ensure compliance, and lower costs — ultimately improving driver and community safety.

SambaSafety® works in partnership with state governments and other third-party information providers to acquire, process, and report critical driver information. Our patented data technology allows customers to filter irrelevant data, receiving actionable information to make quicker and better driver risk management decisions.


Transforming data into action to protect businesses and communities from driver and mobility risk.


1998: SambaSafety opens
2003: Driver Monitoring Launched
2012: American Driving Records Acquired
2014: Softech International Acquired
2017: Vigillo Acquired
2018: Surpasses 2 million drivers monitored
2019: Surpasses 3 million drivers monitored

Stay Safe

“As a rapidly growing company, SambaSafety keeps us ahead of the curve. They’ve allowed us to save valuable time and resources so we can focus on effective action and continual improvement.”



With monitoring, we have seen a 73% increase in success intervention rates


Risk Mitigation

32% reduction in company risk profile events with monitoring

$4 Mil


Negligent entrustment lawsuits average $4 million in punitive damages

As Chief Executive Officer, Allison Guidette sets the strategic direction and drives customer-centric innovation and growth at SambaSafety®. She brings over 20 years of general management experience in software and information services businesses. Guidette is a sought-after expert and frequent speaker on industry trends, data analytics, and change management.

Allison Guidette, Chief Executive Officersocial media link icon

As Chief Technology Officer, Patrick Kemble is responsible for aligning SambaSafety® technologies with business practices to drive revenue growth, savings, competitive advantage, and operational efficiency improvements. He brings more than 20 years of experience in envisioning business and IT solutions that deliver positive bottom-line impact.

Patrick Kemble, Chief Technology Officersocial media link icon

As General Counsel and Chief Compliance Officer, John Diana directs SambaSafety® legal affairs, supports a culture of compliance, leads the government relations function and oversees and manages regulatory compliance issues for the organization. He brings more than 16 years of providing legal services to high technology companies.

John Diana, General Counsel and Chief Compliance Officer social media link icon
Tom Patterson

As Chief Financial Officer, Tom Patterson serves as a financial business partner to the CEO and the functional leaders of SambaSafety. Tom is responsible for driving the financial operations, overseeing enterprise risk, and supporting strategic development and mergers & acquisitions. Tom has more than 20 years of experience in managing financial, operational and functional transformation including; accounting & finance, customer success, sales & marketing, general operations, and corporate development, within both public and private technology companies.

Tom Patterson, Chief Financial Officersocial media link icon
Eric Waldinger

As Chief Marketing Officer, Eric Waldinger sets the direction and strategic vision of the Marketing Team. He brings over 20 years of marketing, experience in various industries. Eric goal is to provide the best tools and insights for our customers to enable a true driving safety culture.

Eric Waldinger, Chief Marketing Officersocial media link icon
Rich Lacey

As Executive Vice President of Product, Rich Lacey directs and oversees the product strategy, development and implementation of new solutions for SambaSafety® growing portfolio of industry-leading driver risk management. Lacey brings more than 20 years of experience in product and architecture development and product management for leading technology companies.

Rich Lacey, Executive Vice President, Product Managementsocial media link icon
Steve Bryan

As Founder and President of Vigillo, a SambaSafety® company, Steve Bryan and the Vigillo team brings over 200 years of experience in the areas of statistics, software development, risk management and compliance. Steve is a veteran technology leader who founded Vigillo in 2007 and currently employs a team of data scientists and software engineers specializing in Big Data within the commercial transportation and logistics industry.

Steve Bryan, Executive Vice President, Transportationsocial media link icon
Bill Bakken

As Senior Vice President, Customer Success & Operations, Bill Bakken leads the customer-focused operations teams. During his tenure, he established the Customer Success and Professional Services teams and lead the evolution of the Customer Care and IT Operations teams. Bakken brings more than 20 years of leadership experience with ASP/Hosting/SaaS companies and brings a successful track record of building strong long-term customer relationships while delivering world-class services to customers.

Bill Bakken, Senior Vice President, Operationssocial media link icon
Kevin Lawlor

As Vice President, Human Resources, Kevin Lawlor leads the HR team to help accelerate SambaSafety® transformation and growth through driving alignment, attracting and developing the best talent and building a culture of engagement, agility, and innovation. Lawlor has over 20 years of experience in the Human Resources field supporting various sized firms from start-ups to well-established market leaders. He was awarded the Professional in Human Resources designation from the Society of Human Resources Management and has spoken as an expert on numerous industry panels on building employee engagement.

Kevin Lawlor, Vice President, Human Resourcessocial media link icon

As Senior Vice President of Sales, Mark Burge sets the vision and direction for the sales organization.   With his unique style of inspirational leadership, Mark has led high performance teams that consistently deliver double digit growth year over year.    This is achieved by focusing the team on solving problems, not just selling solutions to our customers.   He brings two decades of sales and operations experience in high growth, software driven companies.

Mark Burge, Senior Vice President of Salessocial media link icon