As we kick off April, it's time for businesses managing company drivers to recognize Distracted Driving Awareness Month. Highlighting the consequences of distracted driving serves as a crucial reminder of the importance of remaining attentive and maintaining safe practices behind the wheel.
Promoting road safety is a continuous commitment, especially with increasing distractions from mobile devices and connected vehicles. Below, we highlight alarming safety statistics related to distracted driving and offer practical strategies and resources for companies to help their drivers stay focused during Distracted Driving Awareness Month 2025 and beyond.
What Are the Four Types of Distractions While Driving?
Distracted driving can be classified into four main categories:
- Visual distractions involve anything that takes your drivers’ eyes off the road, such as looking at a phone or GPS.
- Auditory distractions are noises that affect your drivers’ ability to hear and divert their attention, like loud music or conversations.
- Manual distractions occur when your drivers remove their hand(s) from the wheel to accomplish other tasks, such as eating or adjusting controls.
- Cognitive distractions are anything that disrupts your drivers’ mental focus, including daydreaming or stress.
Each type of distraction can significantly impair driving performance and increase the risk of crashes.
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The State of Distracted Driving
In 2023, 31% of employees admit their distracted driving caused a work-related crash, up from 26% in 2022. Additionally, a 2023 study by the AAA Foundation for Traffic Safety found that 37% of drivers report reading texts or emails while driving in the last 30 days, and 10% of drivers are consistently distracted.
Distracted driving is not only a physical danger to everyone on the road. It can also result in severe financial repercussions for businesses. The estimated economic cost of all motor vehicle traffic crashes in the United States in 2019 was $340 billion, of which $98 billion resulted from distracted-driving traffic crashes. The consequences of a single distracted driving incident can be devastating, potentially crippling a business beyond recovery. 
How To Combat Distracted Driving Across Your Fleet
While you can’t control the actions of drivers outside of your fleet, you can ensure your company drivers have the support and knowledge needed to make the right decisions behind the wheel. Below, we explore a handful of strategies your team can implement to proactively mitigate distracted driving risk across your company’s driver population.
Set Clear Driving Expectations in Your Safety Policy
Establishing a driving safety policy is essential for setting clear safety standards at your company. Your drivers need to understand the rules around distracted driving, so ensure that there are clear guidelines and thorough examples in your policy. Outline specific actions like training and intervention to eliminate confusion. This helps create a consistent understanding of safety expectations across your organization.
Need to establish a stronger safety foundation for your drivers? We can help you implement a thorough driver safety policy.
Track Risky Behaviors and Intervene with Training
Preventing distracted driving across a company's fleet is critical for ensuring the safety of all road users. You can stay on top of distracted driving behaviors and violations through continuous telematics and motor vehicle record (MVR) monitoring, as well as by implementing driver training programs to promote best practices and target and remediate specific distracted driving behaviors.
By implementing solutions that enforce attentiveness and responsibility behind the wheel, companies can prevent distracted driving, reduce the risk of crashes and enhance overall fleet safety.
Get Our Helpful Guide for Distracted Driving Awareness Month
Ready to take your fleet safety efforts to the next level? Download our free guide, Distracted Driving: 5 Strategies for Refocusing Your Drivers on the Road, to learn how to create an effective strategy for preventing distracted driving across your team.