What does a comprehensive driver safety plan look like within a company? For many, the concept creates a vision in their mind of something familiar – it could be a safety policy, your director of risk or legal department, or even a “70 days since our last accident” sign hanging on a wall.
One of the best representations of the efforts that you’ve undertaken is through evaluation of your company’s drivers. Whether that be your hiring and vetting process or the behavior of said drivers both on and off the clock, more often than not your drivers are a clear indication of the makeup and effectiveness of your driver safety plan.
Odds are that the driver safety plan you’re implementing is simply considered “good” – but what’s stopping you from making them “great?”
What’s hindering you?
A disjointed picture of driver data
Where would the world be without data? It’s everywhere you look, including driver behavior, whether you know it or not. The more driver data that you have at your disposal, the better off you are.
There are immense challenges, though, companies can face when looking to better understand the driver data they have at their fingertips. This includes sifting through and best making sense of the data points in front of you in a way that’s relevant to your company.
It’s pertinent to make sure that you have the right driver data at the right time at your disposal. When lacking the needed data to make informed and actionable decisions, you’re left without the insight needing to feel empowered.
Some of the most important data points that we hear about day-in and day-out include those that correlate to driver-related behaviors and violations received. What are the challenges that come with driver data, how do you make sense of the data you have on-hand and better yet, how do you do so in a prompt manner?
Manually pulling your own driver data points can be absolutely exhausting. Compound that already laborious task with drivers that span multiple states.
A violation one of your drivers receives in the state of Maine will appear as a different violation code than the same violation from a driver that lives in the state of California. This means that you’re left connecting the dots in a piecemeal attempt to create a cohesive picture of driver data.
Simply put, making sense of all different driver data points and attempting to contextualize them manually is no small undertaking. The time that it takes to sift through data points by hand detracts from any urgency needed to keep your fleet comprised of only the safest drivers.
The stress of manual MVR pulls
As we are sure you know, manually pulling motor vehicle records (MVRs) takes up not only substantial time, but money as well. Manually pulling MVRs negatively impacts your bottom line while at the same time creating an extensive administrative burden.
On average, a manual MVR review takes around 20 minutes – times that figure by the number of drivers in your fleet as well as the cadence in which you pull MVRs, and you’ll be shocked at how quickly the hours add up. Traditionally, MVRs have been used as part of a vital process focused on further understanding who is driving on behalf of your company.
Typical cadences seen in pulling MVRs include pre- or at-hire, annually or bi-annually. While this at first glance seems as if it’s enough, consider how you’re left with almost immediately outdated information.
Outdated information in this instance means that the moment your company driver gets in the vehicle after either an at-hire or annual MVR pull, you lose visibility into the risk that driver presents. With three to five percent of drivers on the road possessing a suspended license, oftentimes due to small administrative tasks that have fallen to the wayside, it isn’t worth it to leave the driver risk you take on in the hands of others.
If one of your drivers were to receive a DUI the day after your company’s annual MVR pull, how and when would you know about it?
Reliance on a self-reporting
Self-reporting is a well-natured part of a driver safety plan that, more often than not, companies typically utilize, as they place their trust in those who work for them in the hopes of two-way transparency and honesty. The unfortunate reality is that many will be less than willing to share if they’ve incurred a negative driving violation, especially if good driving behavior is integral in maintaining employment.
Even more alarming is the fact that many times, those who are disqualified to drive by driver safety plan standards may not even know they are. This leaves you with a potential visibility gap that, if left unchecked, can create immense liability for your company.
3 steps to make your safety initiatives “great”
Recruit, hire and retain only the best
Recruiting, hiring and retaining only the best is made easier with the right insight. Ensure that those you are hiring comply with the stipulations lined out in your safety policy. If you aren’t sure how to effectively retain the best drivers, we recommend technology like driver monitoring, a driver safety solution that provides you the visibility oftentimes lacking for companies who only pull at-hire or annual MVRs.
Pairing such a technology as driver monitoring with driver training allows you to transform your retention efforts.
Establish your company as a safety leader
To get the general public to understand that your organization lives and breathes safety, it’s important that they know the comprehensive safety efforts being taken. Boast about your efforts loud and proud, utilizing public relations to the best of your advantage.
More often than not, publicizing your positive work only works to your company’s advantage while bolstering your brand and reputation within the public sphere.
Digitize your safety policy
When digitizing your safety policy, thanks to powerful technology, you’re able to better manage your crash and claims data while avoiding spreadsheets that have historically plagued the record-keeping process. Gain the convenience and accessibility of enforcing your safety policy with simplicity and ease. Avoid manually pulling up your safety policy and the pain that comes with cross comparing the areas of concern for your company.
Receive better visibility into the violations that matter most to your organization. Bypass analyzing multiple driver data sources by hand while enforcing your safety parameters through the customization of crash and claims scoring.
No longer do you have to sacrifice what’s important to your organization. Instead, better enforce your driver safety policy with a level of convenience that’s unmatched throughout the driver risk management industry.
After all, having the technological tools to digitize your safety policy as well as track violations and driver status is key in taking your overall driver safety plan to the next level.
What’s stopping you?
Taking the guesswork out of high-stakes information, like the status of your drivers and whether they should be behind the wheel one the first place, that your company needs to know is of the utmost importance.
What does a comprehensive driver safety plan look like within a company? Recruiting, hiring and retaining your best employees; establishing your company as a safety leader; and digitizing your safety policy are three great places to start. Your bottom line will thank you.
Taking the next step doesn’t have to be difficult when looking to elevate your driver safety plans.
To learn more about quantifying the cost of unsafe drivers, the hidden and unmonitored driver population that is hired/non-owned drivers as well as three best practices to improve driver risk management, download our white paper, How Continuous Monitoring Transforms Driver Risk Management.