Missed this week’s Transportation Brief with Steve Bryan, EVP and General Manager, Transportation, SambaSafety, alongside Susan Fall, President and Founder, LaunchIt Public Relations?

Watch the webinar on-demand or dive deeper into some of the highlights, including:

• Image increases involvement and involvement increases advocacy within the transportation industry.
• The immense passion the industry has surrounding the positive portrayal of the commercial driver.
• The need to look outside national publicizing of organizations that are supported.
  • Consider allocating some budget for grass roots efforts toward local initiatives.
  • Examples of a successful program as noted by Susan, includes the “touch-a-truck” programs, which showcase the true technological advances of trucks.
• Getting off social media and outside of our comfort zones.
• There are many great stories from a community involvement perspective that are just waiting to be told.
• As the United States continues reopening, we will continue to see immense unemployment, with figures looking to be around one in four Americans out of work.
  • There are many able-bodied and hard-working unemployed individuals that may consider trucking as an enticing new career.