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SambaSafety Introduces New Brand to Marketplace

New brand symbolizes company mission to help employers improve driver safety, reduce costs and create safer communities

Albuquerque, NM and Denver, CO. — SambaSafety®, the nation’s leading provider of driver risk management solutions, today reached another milestone in its market expansion by introducing its new logo and brand.

The new brand symbolizes SambaSafety’s mission: to guide its customers—including employers, fleet management companies and insurance companies—to make the right decision at the right time.

Since 1998, SambaSafety has provided critical driver risk management services to private businesses and government agencies nationwide.

By collecting, correlating and analyzing motor vehicle records (MVRs) and other sources of data through SambaSafety’s integrated dashboard, employers have the critical driver information they need in a single, easy-to-use cloud-based service. This powerful data helps employers to reduce accidents, ensure compliance and lower costs, which ultimately improves driver and community safety.

“As we continue to grow and expand our solutions and offerings, it is important to convey our company’s mission and objectives through our look-and-feel,” said Kurt Schmidt, Vice President, Marketing. “Our new brand conveys our commitment to deliver to customers the innovative products and quality services they’ve come to know and expect.”

About SambaSafety

SambaSafety is the pioneer and leading provider of driver risk management solutions in North America. Patented technology and advanced workflow management deliver a full range of driver-centric solutions from motor vehicle records and true continuous driver monitoring to driver policy enforcement and benchmarking. Through the collection, correlation and analysis of multiple data sources, SambaSafety enables employers, fleet managers, and insurance carriers to reduce accidents and limit risk—ultimately improving driver and community safety. For more information, go to

Kurt Schmidt
Chris Thompson
Phone: 505.359.6826


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